|Wendy's® Raises the Bar on Salads|
DUBLIN, Ohio, July 9, 2010 /PRNewswire via COMTEX/ --
Wendy's, the chain that first brought the salad bar to quick service customers over 30 years ago, then pioneered the premium salad offering with their Garden Sensations line in 2002, is reinventing quick service salads once again. The new fresh and flavorful line-up - Apple Pecan Chicken, BLT Cobb, Spicy Chicken Caesar and Baja - is now available in restaurants nationwide.
The four reinvented salads combine real ingredients and fresh preparation to deliver an unrivaled taste in every bite. With Wendy's new salads, customers can experience real high-quality ingredients and flavor combinations similar to what they get in a cafe or casual dining restaurant, but with the great value and convenience they expect from Wendy's.
The salads are prepared fresh in-store and topped with a variety of premium ingredients not usually found at fast food restaurants: 11 types of greens, including a spring mix; fruits like cranberries and two types of apples; real blue cheese crumbles and shaved Asiago cheese; fresh Pico de Gallo and guacamole; roasted pecans and warm chicken. Then each salad is served with Marzetti's all natural and preservative-free dressings, made especially for Wendy's, including Pomegranate Vinaigrette, Avocado Ranch, Lemon Garlic Caesar and Creamy Red Jalapeno.
The new line-up was first tested in Nashville, TN, Columbus, OH, Salt Lake City, UT and Richmond, VA, earlier this year and produced strong results. Sales of the salads exceeded expectations and customer reviews were highly favorable, spurring Wendy's to launch the salads as a permanent menu item.
"We are raising the bar on salads again," says Ken Calwell, chief marketing officer for Wendy's.
"Wendy's new premium salads offer the high-quality ingredients and choice that our customers crave. After a successful round of testing, we are thrilled to bring these new salads to consumers nationwide."
Wendy's new salads are available nationwide at the suggested retail price of $5.99. Prices will vary.
About the salads:
Wendy's will also continue to offer the Garden and Caesar side salads:
Wendy's International Overview
Wendy's International is one of the world's most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendy's is a subsidiary of Wendy's/Arby's Group, Inc (NYSE: WEN). More information is available at http://www.wendys.com/, or http://www.wendysarbys.com/.
|Data Provided by Thomson Reuters|
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