News Release
Wendy's/Arby's International Seeks Partners for Re-entry into Japan

TOKYO, JUNE 23, 2010 -- Wendy's/Arby's International, Inc. (WAI), a subsidiary of Wendy's/Arby's Group, Inc. (NYSE:WEN), today announced its intention to find operating partners for re-entry into the Japanese market.

WAI is pursuing an aggressive international growth plan and sees the long-term potential for a large restaurant presence in Japan. WAI, with regional offices in Hong Kong, currently has a presence in six markets in the Asia-Pacific region.

With almost 30 years of experience in Japan, there were more than 70 Wendy’s® restaurants in the market when WAI announced the end of its previous franchisee agreement in December 2009.

The company is now seeking to partner with a major national entity or a small number of regional entities with an existing food service or retail infrastructure. Interested parities may contact Ashton Consulting at 03-5425-7220.

Some of the elements of WAI’s re-entry plan include:

  • An expanded menu with signature choices from both Wendy’s and Arby’s®
  • New restaurant designs
  • Dedicated R&D resources to help meet local consumer needs
  • Local WAI personnel with industry and market experience to provide assistance and guidance in operations, marketing and development efforts

Walter Hawes, Regional Vice President, Wendy’s/Arby’s International said: “We took out now have a re-entry strategy in place and we are looking for experienced operating partners who want to share in the potential for significant growth that we see in the coming years in Japan.

“We are eager to once again provide our loyal Japanese customers with their favorite Wendy’s menu choices, as well as introduce the market to roast beef sandwiches and other signature menu items from Arby’s.”

WAI opened its first international dual-branded Wendy’s and Arby’s restaurant in May 2010. The restaurant is located in Dubai, United Arab Emirates. In addition, WAI announced in June a major development agreement for 100 Arby’s restaurants to open in Turkey over the next ten years, including 50 in the next five years.

About Wendy's/Arby's Group, Inc.

Wendy’s/Arby’s Group, Inc. is the third largest quick-service restaurant company in the United States and includes Wendy’s International, Inc., the franchisor of the Wendy’s restaurant system, and Arby’s Restaurant Group, Inc., the franchisor of the Arby’s restaurant system. The combined restaurant systems include more than 10,000 restaurants in the U.S. and 24 countries and territories worldwide. To learn more about Wendy’s/Arby’s Group, please visit the company's website at http://www.wendysarbys.com/.

Media contact (Japan):
Tadashi Shiokai or Yoko Fukui
Ashton Consulting Limited
03-5425-7220

Media and Investor contacts (U.S.):
Bob Bertini, 678-514-6902 or bob.bertini@wendysarbys.com
Kay Sharpton, 678-514-5292 or kay.sharpton@wendysarbys.com

 

Note: Arby’s franchisees are independent third parties that Wendy’s/Arby’s Group and its subsidiaries do not control. Numerous factors beyond the control of the company and its franchisees may affect new restaurant openings. Accordingly, there can be no assurance that commitments under development agreements with franchisees will result in new restaurant openings.

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